THE BUSINESS OF SELLING HOMES
I work across the project ecosystem to support developers, marketers and sales professionals build stronger teams, tighter processes, and higher-performing sales programs.
What WE BRING TO EVERY PROJECT
Every engagement with Themmen Advisory is built around five core systems that determine whether a project sells with momentum or stalls with uncertainty.
Pricing & Inventory Strategy
How homes are sequenced, positioned, and protected so early momentum doesn’t cannibalize long-term value.
Buyer Journey Design
How prospects move from first touch to confident purchase — and where deals are most likely to fall apart if not guided.
Follow-Up & Lead Management
How teams prioritize, nurture, and convert real buyers without burning the database or missing opportunity.
Sales & Marketing Alignment
How messaging, pricing, and promotions stay grounded in what’s actually selling — not just what looks good in a campaign.
Decision-Day Readiness
How buyers are prepared, objections are handled, and purchases feel clear instead of rushed.
FRACTIONAL DIRECTOR OF SALES
Provide senior-level leadership when you’re not ready for a full-time DOS.
Oversight of sales team + marketing alignment
Ongoing strategy, reporting, forecasting
Builder confidence through structure + clear execution
Sales Coaching + Training
Build confident, skilled individuals and teams who can handle today’s buyers.
1:1 and group coaching
Frameworks for discovery, follow-up, objection handling
Tools you or your team can actually use day-to-day
Building individualized growth plans to elevate each team member’s long-term performance.
Process + Sales Program Audits
Identify gaps holding your team back.
Full review of workflows, scripts, tools, and follow-up
Recommendations grounded in research + market conditions
Playbooks and structure so teams increase conversions
DEVELOPER EDUCATION AND TRAINING
Strengthen sales performance across your entire team.
Workshops tailored to sales, marketing, and leadership
Training on sales strategy, buyer psychology, and follow-up frameworks
Inventory + pricing methodology to support confident decision-making
Strategic sales language and marketing alignment
Completion process training to improve communication and buyer experience
Some clients engage us for a specific challenge.
Others bring us in to oversee their entire sales operation. Either way, the goal is the same:
to give your project one clear, confident operating system — so decisions are made with clarity, not fear.