THE BUSINESS OF SELLING HOMES
I work across the project ecosystem to support developers, marketers and sales professionals build stronger teams, tighter processes, and higher-performing sales programs.
FRACTIONAL DIRECTOR OF SALES
Provide senior-level leadership when you’re not ready for a full-time DOS.
Oversight of sales team + marketing alignment
Ongoing strategy, reporting, forecasting
Builder confidence through structure + clear execution
Sales Coaching + Training
Build confident, skilled individuals and teams who can handle today’s buyers.
1:1 and group coaching
Frameworks for discovery, follow-up, objection handling
Tools you or your team can actually use day-to-day
Building individualized growth plans to elevate each team member’s long-term performance.
Process + Sales Program Audits
Identify gaps holding your team back.
Full review of workflows, scripts, tools, and follow-up
Recommendations grounded in research + market conditions
Playbooks and structure so teams increase conversions
DEVELOPER EDUCATION AND TRAINING
Strengthen sales performance across your entire team.
Workshops tailored to sales, marketing, and leadership
Training on sales strategy, buyer psychology, and follow-up frameworks
Inventory + pricing methodology to support confident decision-making
Strategic sales language and marketing alignment
Completion process training to improve communication and buyer experience
What Developers Are Really Asking For
Most developers aren’t looking for a sales consultant. They’re trying to solve very real, very specific problems inside their sales programs.
1. Strong sales leadership they can trust, even when a full-time Director of Sales doesn’t make sense yet.
2. Clear, grounded insight to make pricing, launch, and inventory decisions with confidence.
3. Systems and structure that allow more to be handled in-house without creating risk or chaos.
4. Sales teams that are trained, aligned, and capable of performing in a more cautious, complex market.
5. Strategic oversight that connects marketing, sales, and on-site execution into one cohesive plan.
That’s the gap Themmen Advisory fills.
I provide fractional sales leadership and strategic guidance to help developers build sales programs that are more stable, more aligned, and easier to scale.