Sales Performance Leadership for Developers and Real Estate Professionals
Two solutions. Two audiences. One commitment to raising the standard of new-construction sales.
ADVISORY SERVICES
Strategic consulting for developers and marketing teams seeking sales process improvements, education or training, project launches, and higher conversion outcomes.
CULTIVATE MINDSET ACADEMY
Training, courses, and coaching designed for sales professionals who want to build confidence, skill, and consistent results in new-construction project sales.
You’re in the hands of someone who’s lived every side of new-construction sales.
14 years in real estate
Over $1.49B+ in sales revenue
40+ communities
Across 13 cities
Developer-Focused Sales Strategy That Drives Results
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A full alignment of your sales process that harmonizes your internal team with external partners, improves communication, and delivers a consistent, confidence-building experience for buyers from first touchpoint to completion.
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Strengthening your sales team through tailored training, performance coaching, and observational feedback- while directly supporting your organization with hands-on recruiting, hiring, and onboarding to ensure the right people are in the right roles.
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Offering hands-on, fractional Director of Sales support that guides your sales team, strengthens processes, aligns marketing and sales initiatives, and provides the strategic oversight needed to drive conversions and maintain momentum throughout your project lifecycle.
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Developer-focused training and education designed to strengthen sales performance across your entire team. Through à-la-carte workshops on sales strategy, inventory and pricing, strategic sales language, marketing alignment, the completion process, your internal team gains practical tools they can apply immediately.
Cultivate Mindset Academy
Cultivate Mindset Academy
Whether you're new to new-construction sales or looking to sharpen your edge, Cultivate Mindset offers courses and coaching rooted in practical strategies and real-world experience.
Hi, I’m Melanie — Advisor, Educator, and Sales Strategist.
Ever since I have entered real estate I’ve worked in new-construction - selling on the presentation floor, leading sales teams, and guiding developers through pricing, product strategy, and launch-to-sell-out execution across the Lower Mainland, Okanagan and Vancouver Island.
Across $1.49B+ in project sales, award-winning marketing campaigns, and years of coaching salespeople, I’ve learned what consistently drives results: clarity, confidence, and communication rooted in understanding the buyer.
Now I help developers optimize their sales processes — and teach sales professionals the skills and mindset to serve buyers with confidence and clarity.
